Stixs and Codes
Education2024Brand identityDesign system
A brand for a kids' tech academy, built to feel playful without losing credibility with parents.
Overview
A brand for a kids' tech academy, built to feel playful without losing credibility with parents.
Context and problem
A tech academy for kids has two audiences at once: it has to feel fun enough for children and credible enough for the parents paying for it.
My role
Brand identity designer.
What I delivered
- Logo system
- Type and color
- Iconography
- Brand applications
Outcome
One identity that reads as playful to kids and trustworthy to parents.