
LEDGA
Digital banking2024Brand identityProduct UI
An end-to-end identity and product UI for a digital banking platform.
Overview
An end-to-end identity and product UI for a digital banking platform.
Context and problem
A new bank needed one identity that worked everywhere, from the app icon to onboarding screens, and felt accessible to first-time users.
My role
Brand identity designer (contract). Identity system plus key product screens.
What I delivered
- Logo and wordmark
- Typography and iconography
- Onboarding and dashboard UI
- Accessibility pass
Outcome
+22% user engagement and accessibility
+15% customer acquisition